Innovation, aesthetics, and sustainability: SEVENTYONEPERCENT participates in Maison&Objet Paris 2023

It is an important and prestigious international showcase for Seventyonepercent, which is more and more willing to tackle interior design in a sustainable, harmonious, and responsible way.

Along with the Group’s other brands and solutions, the Iris Ceramica Group bathroom furniture division will be participating in Maison&Objet,

the international trade fair held in Paris dedicated to furniture and interior design, where, this year, from January 19 to 23, several leading industry players and innovators will get together to delve into the topic “Take Care!”

An invitation to reflect, engage in dialogue, and take action in order to take more and better care of ourselves, of others, and of the Planet. Placing great value on research and design sensitivity in order to build a better world.

Seventyonepercent will be at Stand I162 in Hall 7, where participants will have the opportunity to visit the exhibition space of Iris Ceramica Group, which will also showcase other brands and innovative solutions, demonstrating advanced ways in which high-quality natural materials, aesthetic sophistication, and excellent technical performance can be combined.

Among these are the Bottega d’Arte collection, the natural surfaces developed for the new Ariostea, Fiandre and FMG collections, the evolution of 4D Ceramics presented by Sapienstone, and the advanced Hypertouch surfaces, which bring materials such as ceramics into a new dimension, making them smart.

This exhibition space, partly thanks to Seventyonepercent’s exclusive offering, can be a place to draw inspiration and discuss the need to keep looking for new ways of striking a balance between sustainability, innovation and beauty. All in keeping with the long-standing cornerstones of the forward-looking approach taken by Iris Ceramica Group.